Growth Advisory · 03

Synergy.Grow together.

Strategic partnership and sustained growth. An ongoing strategic partner who understands your organisation and helps move agreed priorities forward.

From ₦2,000,000Minimum six months · subject to scope
Ezra Anya in a dark suit and glasses

What Synergy is

A partner
in the room.

Synergy is the deeper consultancy relationship.

Ezra works alongside the founder, the executive team or the organisation to address challenges that connect to each other and to drive the priorities that matter most. He learns how the organisation thinks, contributes to important decisions and helps move agreed priorities forward.

What it can include

Shaped around
your priorities.

Every Synergy engagement is scoped to the organisation. Depending on your needs, it can draw on any of these.

Brand and market

Brand strategyMarketing strategyExecutive positioningThought leadership

People and organisation

Organisational communicationLeadership developmentCultureAI ethics and workflow

Growth and execution

Business developmentGrowth initiativesStrategy executionAccountability

The investment

Starting from
₦2,000,000.

Synergy runs for a minimum of six months. The final investment is set in a written proposal and depends on the factors listed here.

  • The organisation's size and complexity
  • The number of strategic areas involved
  • The duration and intensity of the engagement
  • The number of leaders, teams or departments involved
  • The level of implementation support and accountability required
  • The expected deliverables and reporting requirements

Selected work

Work behind
the words.

Several engagements are under NDA, so names and figures are withheld. Detailed case studies are available on request.

Brand StrategySoftware and telecoms · 2025

Brand positioning for a digital identity product

Built the positioning framework, defined the core idea and set the messaging architecture used across every communications and marketing asset.

OutcomeOne clear story for the product that every team writes from.

Brand ArchitecturePan-African consulting firm · 2025

Brand ecosystem for a consultancy and its programmes

Positioning and voice for the firm, and a structure for how each of its programmes sits under the main brand.

OutcomeA brand family where the consultancy and its programmes point to each other.

Corporate IdentitySoftware and telecoms · 2025

Corporate identity strategy

Directed the identity strategy that positions the company as a credible authority in software and telecommunications, from voice to rollout.

OutcomeA company that speaks with one voice to partners, regulators and customers.

FAQ

Good to know

Sustained growth needs time for decisions to turn into results. Six months gives the partnership room to set priorities, act on them and measure what changed.

After the Clarity Conversation and a scoping discussion, you receive a written proposal with the scope, the deliverables and the investment.

It suits founders and executive teams of any size whose challenges cut across brand, people and growth at once.

Yes, before any detailed discussion of your organisation.

Next step

Find a partnerfor the long run.

Synergy starts with a Clarity Conversation and a scoping discussion. Fill in the discovery form to begin.